Independence

As Warren Buffet says about investment, just because everyone else is doing it, doesn’t mean that it is right. The same is often true in advertising, marketing and media.  If you want to avoid lemming-like behaviour, it is worth investing in advice independent of the vested interests of brand teams, agencies or media owners. As a lateral thinker working independently of these interests and taking my own start up to market, I am able to offer new perspectives to marcomms operations, pitches and campaigns.

Competitive advantage in the future will come from being able to do marketing communications faster better and cheaper. While that sounds like it should be everybody’s goal, it is counter to how stakeholder organisations operate, hence the need for the kind of external independent advice which I can provide.