Implementation

We are living in a marketing world of constant change, yet in the way that marketing, advertising and media operates often follows conventions institutionalized and silo’d in organisations during the mass marketing era and the digital dawn. As we evolve to a future of mass personalisation, we need to change the way we function by creating new operation models for advertisers, agencies and media owners to harness the new integrated opportunities to improve performance across the consumer journey..

I am fortunate to have been involved in defining, designing and delivering new journey based marcoms operation models for multi-national organisations in recent years. It requires alignment on new language & processes across all stakeholders and most importantly rigorous ongoing training and tracking is necessary to ensure behaviour change. Most importantly it requires dedicated resource both internal and external to drive new transformation, which I would love to bring to your team.