Intelligence

Much of marketing & media follows conventional wisdom which has led to common practices that are oversimplified to the point of being ‘dumb’. Through detailed understanding of the media marketplace, behavioural economics and experience across multiple clients, countries and campaigns, I can bring Intelligence to your data and analytics which can help you better understand why and how marcomms are working.

While simplicity is still important, sophistication gives you competitive advantage. As producer and deliverer of thought leadership and training from C-suite down, I can ensure that this Intelligence is successfully disseminated across your organisation.