Carat Strategy Director: 1999 – 2003

I joined Carat in 1999 as its first strategy director with a remit to improve the agency's communications planning product.
To answer the needs of agency's start up, new media & dotcom clients, we set up @carat in 2000. In 2001 I was appointed Product Developement Director for Aegis UK responsible for helping develop tools and processes for the group globally.
While at the agency, I became a regular contributor to the media, writing for Financial Times, Revolution and Marketing Week as well as being quoted in national and industry titles like the Sunday Times, Guardian, Times, Campaign, Media Week, New Media Age and interviewed by the Money Channel, BBC Radio 4's You & Yours and BBC World/BBC News 24. I also undertook conference speaking for the likes of Admap, Newspaper Society, Broadcast and Experian.
In addition to the strategic agency work, I was part of the Think Tank at Madame Tussauds that transformed the attraction.
My accounts included: Cahoot, E-trade, E-Ventures, Urbanfetch, Madame Tussauds, Pimms, Baileys, Times, Sunday Times, Sun, and News of the World

Bates Dorland Board Media Director: 1989 – 1999

I joined Bates Dorland as one of the industry's first media strategy graduate trainees (the 1990's term for communication's planning). I worked my way up through the ranks joining the agency main board in 1997.
As an early media radical, I pioneered new developments in media including the first ever large scale personalised advertising (Information Week for HP), the first use of UV and glitter ink in outdoor for Energizer batteries and first content led launch with the long format TV docummercials for the Range Rover ('Undermines the principles of advertising not just for cars but for any brand' - Peter York The Independent 1994). My innovative approach to media saved Rover Cars over £1m and caused controversy by forming Celeste Ltd to engineer the country's largest ever media buy.
In addition, I developed proprietary research tools for the agency and worked closely with Bates Interactive (pioneering digital agency) from launch.
My work at Bates was well rewarded winning Best Launch at the Media Week awards for Range Rover, Grand Prix at the APG awards for Compaq Computers and finalist at the Cannes Advertising Festival for Nouvelle Toilet Tissue.
My accounts included Heinz, Pedigree Petfoods, Ski Yoghurt, Compaq, HP, Castrol, Land Rover, Rover Cars, Energizer, Reader Digest, Nouvelle Toilet Tissue, Superdrug and Clorets.