Zenith Global Strategy Lead - Sep 2015 – Jun 2020

Due to the re-configuration of Publicis Media, I became part of the Zenith Global team. After successfully pitching, I led the strategy globally on the Coty account both prior to, and after, their P&G acquisitions before refocusing my attention on RB (Reckitt Benckiser). This resulted in planning assignments for Zenith locally and globally. This was in addition to my leadership roles on Nomad, Singapore Tourism & Christie’s and previous work on Hilton and Nespresso. Across clients,
I was responsible for helping devise and deploy new media operation models reflecting the changing digital landscape to ensure global strategy is translated into better local execution.
As part of the strategy team, I contributed to Zenith’s communications planning approach and I continued to be a regular conference speaker at industry events like Madfest, St Petersburg Ad Issue Summit and Warsaw IAB Interact alongside c-suite events for other clients like Nestle, Kering & Lactalis on subjects like Cannes, Gen Z, Digital Transformation & Growth.
In addition to my typical agency duties, I hosted Zenith Global Conferences, been a judge at the UK Effie & Global Festival of Media awards and helped the UK Advertising Association lobby MPs on behalf of the industry.
As an all-round practitioner, I undertook certified training by Google, Facebook & Salesforce