Worldwide Strategic Marketing Director 2009 – 2015
On return from APAC, I led communications planning and participated in many of ZenithOptimedia multi-million international new business wins including Sanofi, Asus, Acer, Reckitt Benckiser and SCA (now Essity). Post pitch, I mainly led global strategy on SCA & RB alongside work on Nespresso and online portal HomeAway. I was part of the worldwide team responsible for translating the agency proposition of 'Live ROI' into the agency's communications planning process.
In addition to planning, I managed the re-branding of the ZenithOptimedia agency group, led the digitisation of the agency's publications and spoke at major c-suite level client and industry events including Eurobest, Dubai Lynx, Croatia Effie Festival, Sempl, Media Trendy Poland, Cannes Festival of Creativity, DMEXCO, Moscow Advertising Summit and the IAA World Congress at the Kremlin. I was also a judge at the M&M Awards, Global Effie Awards, Irish Young Lions Awards and Cannes (Global) Young Media Lions.
In 2012, the agency's work on my client ASUS won a Silver Euro Effie for Best Consumer Electronics Campaign.
